Driving Demand Through Online Engagement and Social Media

Customers today are looking at a company’s online presence before making a purchasing decision. They want to know who you are, what others may be saying about you and what you have to say too. Their pursuit of information drives them to leverage social media avenues such as LinkedIn, Twitter and Facebook. 

So, do you have a social media strategy? How active are you in using social media? Are you leveraging social media to drive your demand generation campaigns and traffic to your web site?

Webinar Highlights

Learn how you can better integrate social media into your marketing plans by attending a purpose-built webinar for Citrix Solution Advisors. This is a 1-hour training session with channel marketing expert Heather K. Margolis of IPED, an education division of UBM Channel.

• Learn which platforms to leverage for your needs and business objectives
• Understand what you need to build a more successful online strategy
• Expand how you use LinkedIn to increase the effectiveness of your email campaigns
• Gain new insight into basic, every day activities to keep up your social media momentum
  

Key Benefits

• Effectively integrate social media into your marketing campaigns
• Make your demand generation activities more effective
• Build your share of voice and online presence
• Connect more deeply with customers